About
Paper can be as strong as a rock or as delicate as a flower, it can be folded, cut, glued, painted in infinite ways, it can be found in thousands of colours and textures. It is so versatile that I haven't found a thing that can’t be expressed through paper. I'm endlessly
mesmerized with the transformation of plain sheets into all kinds of shapes and figures and with the power of my hands to translate an idea into something tangible.
It’s incredible how a piece of paper can share a whole story without writing a word on it.
Having worked four years in Mexico (my home country) and six years in Canada (my home now), I've accumulated over 10 years of experience working with a diverse range of clients. I collaborate closely with brands, agencies, retail teams, and creative directors to craft bespoke pieces that elevate spaces and enhance campaigns. From conceptualization and design to execution and installation, my process is clear, structured, and centered around your vision.​
Hello! My name is Florencia Alba, I'm a Mexican designer and engineer obsessed with colour.
I've been in love with arts and crafts since I was a little girl but I fell in love with paper art in my first year of university.
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I studied Innovation and Design Engineering at Universidad Panamericana, in Aguascalientes, Mexico, where I'm from. During the first couple semesters I learnt how to handle paper and other materials in a more professional way and I never stopped after that.
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I love to create and translate what's on my mind into something tangible. Challenging projects that push me to learn new techniques are my favourite.
My art practice
After a trip to Chiapas and Oaxaca in 2022, I felt deeply inspired by my culture to create art purely for the joy of it, work that wasn’t driven by a client brief, but by personal expression.
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Unsure of how or when to begin, I applied to an art fair in Ottawa and was pleasantly surprised to be selected. What followed became one of the most rewarding experiences of my career, revealing how profoundly my work could connect with others.
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This personal practice has since grown into an essential part of both my business and my life. Though I am far from home, Mexico’s vibrant culture, colors, and textures continue to shape and ground my work.
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In 2024 I also became a mother, and joined 44.4 Mother artist collective. Which has been so enriching to my practice and growth. ​
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